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New plan to address the issue of cold calling to mobile phones

08 Dec 2015

A new plan developed by regulators will allow users of mobile phones to opt out of receiving unsolicited marketing calls, by means of a new text messaging service.

Consumer group Which? has singled out the scheme in a new progress report as representing a key element in a campaign against so-called nuisance calls.

Research carried out by the group suggested that unwelcome sales calls to mobiles are on the rise.

Which? is calling on companies to introduce board-level responsibilities to put a stop to unwanted calls.

Plans designed to permit users of mobile phones to sign up to the Telephone Preference Service are currently being created by communications regulator Ofcom.

This service is being put in place to make calling those on the register for marketing purposes an illegal activity.

Recently, large numbers of businesses have been fined by the Information Commissioner’s Office for making cold calls. Many firms have earned millions by using unsolicited automated calls to phone individuals and companies.

Richard Lloyd, executive director of Which?, stated: ‘Despite some good progress, we are still seeing high levels of unwanted calls and texts, so more needs to be done to put an end to this everyday menace once and for all’.