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Shops warned of Black Friday impact

05 Jan 2015

The weekend of heavy discounts known as Black Friday could be damaging Christmas sales, warned the head of John Lewis.

Inspired by the American shopping tradition, the weekend beginning 28 November has grown in popularity amongst high street traders, but the event could be doing more harm to sales in the long run.

Managing Director of John Lewis, Andy Street, said: ‘It is not in the interests of retailers to grow the pace of Black Friday at the expense of other weeks’.

He added: ‘We’ve got to ask if it’s right to concentrate trade so much in that one period’.

The department store has recently issued its Christmas period sales, which show that Black Friday trading week outpaced sales in the week up to Christmas. The fluctuating sales of electrical goods was of particular concern, showing a dip of 14.7% in the two weeks before November 28 then a rise of 41% on Black Friday itself.

Mr Street also urged shops to make sure they have the IT infrastructure and delivery capabilities to meet online sales during such a busy period of trading.