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Energy supplier struggling to keep customers

17 Jul 2014

‘Big six’ energy supplier SSE has lost more than 110,000 customers since pledging a price freeze three months ago.

Domestic gas and electricity customers are down from 9.1 million to 8.99 million, according to the supplier. As the second largest energy company in the UK, it cited ‘very competitive market conditions’ as a principal reason for the loss.

These losses add to the 370,000 domestic customers lost in the first three months of 2014, which was a tumultuous time for the energy industry. Watchdog Ofgem proposed a full inquiry into the way the industry is run earlier this year, due to increasing prices an issue SSE tried to sidestep with their price freeze promise until 2016.

SSE group managing director, Will Morris, said: ‘We operate in a very competitive market and, as you would expect, different supply companies take different approaches and have different propositions.

‘There are some short-term offers available at the moment, which a limited number of customers can benefit from’.

The ongoing battle between the big six energy suppliers looks set to continue well into the future, which could mean eventual better value for their customers.